We knew that if we wanted to position Tiny Treat Gang’s online presence, we would need a solid UX strategy. Armed with knowledge about the different target audiences for cats vs. dogs, we began strategizing the best way to accommodate the two different user journeys on the site.
As a result, we devised two separate ways of browsing through the available pet products and boxes, and products devoted to raising money for animals in need. Flowing from the homepage, into the navigation breakdown, and continuing onto the product list and detail pages, we structured things in a way that made it easy for visitors to understand which type of products were humane fundraising and which were devoted to enhancinng time spent with their pet.
Content and feature rich, the website yet looks and feels elegant, and easy to use.