CANAM SCIENTIFIC

CanAm Scientific is a Global leader in the technology supply industry, committed to serving the evolving needs of the international community.

ABOUT

With a fresh brand and a new content strategy, we worked in partnership with CanAm to push the envelope with the look and feel of their site. The aim: project the highest levels of professionalism and communicate CanAm’s market-leading status. Using a multi-disciplinary approach, we worked across multiple channels (design, marketing, usability, content strategy, and development) to ensure the completed site delivered on project goals and objectives. Seeing is believing and CanAm wanted micro-videos throughout the website showcasing the capabilities of their products.

WHAT WE DID

website
logo
brand collateral
presentations
videos
content

VISIT LIVE SITE: canamscientific.com

We designed the company’s websites to build trust and foster credibility by promoting CanAm’s experience and competence in their field. The various presentation blocks have an original and highly immersive design, boosting visitors’ interest and knowledge. Once the structural planning was in place, we were ready for the fun part – design! Design is where things come to life as we pulled together the colors, images, fonts, and iconography that would best represent who CanAm is. For the fonts used on the site, we chose an accessible, uplifting, and friendly sans serif font that gave a nod to the optimistic vision pursued by CanAm. The color palette for the site echoes these same optimistic and inclusive tones, being grounded in a golden color and a deep, compassionate blue. The imagery used across the site shows the action, movement, and change that CanAm seeks to bring while pursuing their mission. Even the micro-videos we planned during this phase hinted at upward mobility. Content and feature rich, the website yet looks and feels elegant and easy to use.

LOGO ● STRATEGY ● BRANDING ● VISUAL ASSETS ● CONTENT PRODUCTION ● SOCIAL AVERAGE ● WEBSITE

THE WEBSITE

The Tiny Treat Gang website was built to accommodate a large audience and perform well on a wide range of devices and browsers. To ensure a smooth experience for everyone, we optimized the site based on device capabilities. We implemented a system that recognizes a device’s computing performance power and adjusts the number of animations and scroll effects displayed accordingly.

SOCIAL MEDIA

Design and User Experience:

Simplify the design: Remove unnecessary elements and streamline the layout for ease of navigation.
Use clear and concise language: Write content that is accessible to all reading levels.
Optimize for different devices: Ensure the website displays well on desktops, laptops, tablets, and smartphones.
Implement accessibility features: Provide options for adjusting font size, contrast, and keyboard navigation.

Content:

Offer a variety of content formats: Include text, images, videos, and interactive elements to cater to different learning styles.
Create relevant and engaging content: Provide valuable information that addresses the interests and needs of the target audience.
Localize the content: Translate the website into multiple languages or provide localized versions for specific regions.
Incorporate user-generated content: Share reviews, testimonials, and stories from satisfied users.

Marketing and Promotion:

Target specific demographics: Research the characteristics of the desired audience and tailor marketing campaigns accordingly.
Utilize social media: Promote the website on relevant platforms and engage with potential customers.
Run targeted advertising: Use paid advertising campaigns to reach specific audiences based on their interests and demographics.
Build backlinks: Acquire links from reputable websites to improve the website’s visibility in search results.

Analytics and Optimization:

Track key metrics: Monitor website traffic, engagement, and conversions to identify areas for improvement.
Conduct user testing: Gather feedback from real users to understand their experience and pain points.
Make iterative improvements: Regularly update the website based on data and feedback to enhance its appeal and user experience.

Additional Tips:

Use high-quality images and videos: Visually appealing content can attract and engage a wider audience.
Provide clear call-to-actions: Guide visitors towards specific actions, such as subscribing to a newsletter or making a purchase.
Build trust and credibility: Showcase endorsements, certifications, and testimonials to establish credibility with potential customers.
Offer exceptional customer support: Provide prompt and helpful assistance to build relationships and address any concerns.