We designed the company’s websites to build trust and foster credibility by promoting CanAm’s experience and competence in their field. The various presentation blocks have an original and highly immersive design, boosting visitors’ interest and knowledge. Once the structural planning was in place, we were ready for the fun part – design! Design is where things come to life as we pulled together the colors, images, fonts, and iconography that would best represent who CanAm is. For the fonts used on the site, we chose an accessible, uplifting, and friendly sans serif font that gave a nod to the optimistic vision pursued by CanAm. The color palette for the site echoes these same optimistic and inclusive tones, being grounded in a golden color and a deep, compassionate blue. The imagery used across the site shows the action, movement, and change that CanAm seeks to bring while pursuing their mission. Even the micro-videos we planned during this phase hinted at upward mobility. Content and feature rich, the website yet looks and feels elegant and easy to use.