POUCCI
accessories for fancy dogs
A fun spoof of big design carrying clothes and accessories for your dog. Vivid infographics and cutting-edge illustrations add a lively sparkle.
VISIT LIVE SITE: poucci.com
A COMPANY FOR
FANCY DOGS
THE CHALLENGE
Gourmet Club wanted to reduce the number of clubs offered to focus on fewer items. We wanted to showcase this streamlining in their identity, mixing a clean and minimalistic logo with a smile shaped finish. Once we defined the direction and values of Gourmet Club, we designed 5+ logo directions and variants in order to create the companion materials, including typefaces, colors, business cards, and labels. The modern feminism direction we took is representative of a mix of the luxury codes while being accessible and creative. The same minimalistic approach and codes are translated on the packaging we designed.
THE SOLUTION
We created a timeless minimalist shop for Gourmet Club. Similar to the identity, the site is a minimalistic and contemporary mix using interaction concepts that give it a unique high-end vibe. While respecting the constraints of a simple UX to give the best and most simple buying experience to the visitors.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
The Poucci website was built to accommodate a large audience and perform well on a wide range of devices and browsers. To ensure a smooth experience for everyone, we optimized the site based on device capabilities. We implemented a system that recognizes a device’s computing performance power and adjusts the number of animations and scroll effects displayed accordingly.
