We designed the company’s websites to build trust and foster credibility by promoting CanAm’s experience and competence in their field. The various presentation blocks have an original and highly immersive design, boosting visitors’ interest and knowledge. Once the structural planning was in place, we were ready for the fun part – design! Design is where things come to life as we pulled together the colors, images, fonts, and iconography that would best represent who CanAm is. For the fonts used on the site, we chose an accessible, uplifting, and friendly sans serif font that gave a nod to the optimistic vision pursued by CanAm. The color palette for the site echoes these same optimistic and inclusive tones, being grounded in a golden color and a deep, compassionate blue. The imagery used across the site shows the action, movement, and change that CanAm seeks to bring while pursuing their mission. Even the micro-videos we planned during this phase hinted at upward mobility. Content and feature rich, the website yet looks and feels elegant and easy to use.
Design and User Experience:
Use bright and playful colors: Choose a color palette that evokes happiness and excitement.
Incorporate interactive elements: Add games, quizzes, or polls to engage visitors and make the website more interactive.
Create a sense of community: Include forums, chat rooms, or social media integration to foster a sense of belonging.
Add gamification features: Introduce points, badges, or leaderboards to reward users for their engagement.
Content:
Offer entertaining and lighthearted content: Share funny stories, jokes, or trivia that will make visitors smile.
Use humor and wit: Infuse the website’s copy and visuals with a playful and humorous tone.
Create visual interest: Include eye-catching images, videos, and animations that capture attention and bring joy.
Incorporate user-generated content: Encourage visitors to share their own funny or heartwarming stories or photos.
Marketing and Promotion:
Use social media to spread joy: Share uplifting or humorous content on social media platforms to attract a fun-loving audience.
Run contests and giveaways: Offer prizes or experiences that align with the website’s playful nature.
Collaborate with influencers: Partner with influencers who share the website’s values of fun and entertainment.
Create shareable content: Develop memes, GIFs, or other shareable content that visitors will be eager to share with their friends.
Additional Tips:
Use playful fonts and typography: Experiment with different fonts and typefaces that convey a sense of fun and whimsy.
Add sound effects or background music: Incorporate subtle sound effects or background music to create a more immersive and enjoyable experience.
Encourage user creativity: Provide tools or platforms for visitors to express their own creativity, such as a drawing board or a meme generator.
Celebrate holidays and special occasions: Decorate the website and offer special content or activities during holidays and other festive occasions.
