DESIGN
Digital & print.
Design can influence people’s decision making.
WHAT WE DO
- Brand positioning.
- Business strategy.
- Campaign strategy.
- Communications strategy.
- Content strategy.
- Identity strategy.
- Marketing strategy.
- Media relations.
- Media strategy.
- Reputation management.
- Strategy development.
Graphic design is the heart of every aspect of a brand. From the logo and iconography, the design of the website, to how your company presents on social media and in campaigns, the design is what draws people to your brand. Design is often not about radical change, it’s about incremental improvement that empowers the client to create a personalised, experiential result.
In this digital world, graphic design is an important aspect of brand establishment. Having an appealing design is a good investment for your business since it incorporates components like font, color, shapes, and image to give your brand a unique identity. This is why you should ensure you don’t have any irrelevant or ambiguous designs on your company’s image.
It’s intelligent design and excellent craftsmanship that turns a good idea into a great idea.
What we do
Elaborate and carefully crafted visual information is essential for creating easily grasped, rich, and inspiring communications. The graphic expression of the brand is an essential element of communication language. A highly effective medium to relay information, visual communications allow for conveying subtle, emotional messages. We will help you plan, conceptualize, and design outstanding visual communication that complements your brand identity. From eye-catching, illustrated infographics to highly imagination-igniting architectural or product visualisation for promo materials, we will provide you with the top-grade visual materials that will win you new clients.
What we do
It takes meaning and emotion to craft a true connection. We engineer experiences that make long-lasting connections by fusing design sense with a sense of purpose.
Design matters
It takes meaning and emotion to craft a true connection. We engineer experiences that make long-lasting connections by fusing design sense with a sense of purpose.
Graphic design
Graphic design is at the heart of all disciplines. It is essentially the design of any brand identity elements to help assert your position within your industry. We create and guide the art direction for both print and digital design. Whether you’re looking for a total brand refresh or just want to add some personality to your existing marketing materials, site content, social media, or packaging, we can provide you with professional graphic design services that will speak to your audience.
Print design
Print design covers all your artwork that will be displayed in the real world. This includes your logo, signage, product packaging and physical marketing materials such as business card design, brochure design, and flyer design.
Digital design
Digital design covers everything online including website design for desktop and mobile websites, and social media design. Regardless of where your design will be placed, it’s important to have clear brand guidelines to help your business develop a consistent approach with your graphic design projects.
Social design
We love all things social media. Social media is one of the best ways for a graphic designer to display their work, so we understand the importance of getting your client’s attention on Instagram for your business to thrive.
Social media design is closely related to a brand style guide, except the digital application will be solely focused on your chosen social platforms. Alternatively, if you already have a brand style guide ready and just need help with the creative application, we can help.
Design principles
Principle #1: focus on alignment. Alignment is one of the most important design principles. It helps ensure a sharp, ordered appearance for ultimately better designs by ensuring your various elements of design have a pleasing connection with each other. Principle #2: use hierarchy to help focus your design. When you have multiple visual elements in a design, you want to make sure you’re giving extra visual weight to your most important message. Principle #3: leverage contrast to accentuate important design elements. Contrast is an important design principle because it lets you draw out the most important elements of a design and add emphasis. Principle #4: use repetition. Repeating colours, fonts, words, or shapes can help people remember your brand. Principle #5: consider proximity. Proximity is also helpful in creating organization since similar or related elements should be grouped together to create a relationship between them. Principle #6: make sure designs have balance. Balance gives a design its form and stability. Principle #7: optimize colour. Colour is a powerful because it helps you communicate on an emotional and subconscious level. Design principle #8: use lots of negative space. The parts of your design you choose to leave blank are just as important as the ones you’re filling. Negative space, or white space, creates shape and can help highlight the most important pieces of information in your design. Never underestimate the power of simplicity.
