branding

A central element for consistency.

WHAT WE DO

Branding.
Business strategy.
Campaign strategy.
Communications strategy.
Content strategy.
Identity strategy.
Marketing strategy.
Media relations.
Media strategy.
Reputation management.
Strategy development.

It takes meaning and emotion to craft a true connection. We engineer experiences that make long-lasting connections by fusing design sense with a sense of purpose. Analysis and positioning are the elements from which to start your story. We begin with an analysis of your sector, your positioning in the market, and your current digital presence, and plan a personalized communication strategy for you.

WORK WITH US

Brand audit

Brand support begins with the analysis of the ecosystem in which your company operates. Its market, its competitors and the behavior of its targets, but also its internal functioning. Thus, the audit phase aims to identify the untapped opportunities and potential of your brand.

Give them what they want

Emotion is at the origin of the great stories and also of great success.

Strategy

Whether you want to conquer a new market, follow trends, or refresh your image, adaptation and anticipation are key to success. Our audit and market research services allow you to identify opportunities and gaps that hide new potential for your business. Brand strategy planning is a decisive step in the orientation and positioning of your communication choices.

Analysis

Brand support begins with the analysis of the ecosystem in which your business operates. This means its market, its competitors, and the behavior of its customers, but also its internal functioning. Thus, the audit phase aims to identify the untapped opportunities and potentials of your brand.

Know your customers

Knowing your core customers and your market are the cornerstone of a successful brand strategy. The benchmark, quantitative and/or qualitative market studies and active monitoring are all tools that will allow you to identify weak signals in your sector to anticipate future consumer expectations. It is based on this knowledge, which not everyone will necessarily have, that you will build an effective 360° campaign, able to respond to changes in the market. Because it is not only a question of adapting, of reacting with a delay in the development of a sector, but rather of anticipating needs to evolve accordingly.

Brand diagnosis – audit.

Understanding and evaluating your brand or business model is key to creating a strong brand identity. Our audits are personalized to fit your specific needs, offering valuable insights into your organization and recommending ways to enhance it. We prioritize building strong social connections through consistency in your offerings and brand promise. Let us help you take the first steps towards successful branding!

Building your brand.

A brand creation is not just a logo , nor is it just a name. It is a complex system that combines naming, graphic identity, brand platform and editorial charter , all based on market research and an analysis of your customers to direct all our creativity. Some artists know the anguish of the blank page, we rather see it as a creative thrill: everything is possible, everything remains ahead, all you have to do is get started, but not moving blindly. Your future brand platform will be inspired by real facts: who are your customers? What are they waiting for? What are your competitors doing and how is your market changing? So many questions that we ask ourselves in order to make sure that we will aim just before even starting the creative phase. It is only then that we start the graphic and editorial identity, via a logo, a name, and a baseline, the trinity of branding. But these assets are only the visible tip of the iceberg, under the surface lie the brand platform, the communication strategy, the values, etc. A complex and exhaustive cosmogony that brings your brand to life. Something to inspire your 360° campaigns, from sensational digital activation to the smallest social media post. And as always, with meaning and emotion, of course.

Branding strategy.

In our strategic planning studio , we draw our inspiration everywhere, from the abundance of art and culture, from literature and video games. Every day we read, we study, we learn to have the fairest, most balanced portrait of the world. We listen to the present and make its echo resonate in the future, we investigate, explore to anticipate changes in society and deliver our finest analysis to you. We draw the profile of consumers, we decipher their behavior and outline new growth opportunities. We position ourselves as an observatory, a control tower at your side to guide you in your brand creation , in your market research , your target analysis . Thanks to our constant and meticulous monitoring, we will guide you in the development of your brand platform and your brand book right down to your content strategy . To best meet your needs, we combine our fiery imagination and our sharp critical sense to enrich your thoughts and merge your brand, your products with the needs of your customers. The objective of strategic planning is to observe and understand the context in which your request is positioned in order to respond to it with a relevant strategic vision resulting in ultra-personalized and often surprising communication recommendations.

Visual identity.

When it comes to crafting a memorable and unique brand identity, every little detail plays a crucial role in making your brand stand out. From the logo design to the color scheme, typography, icons, brand message, tone of voice, and even the way we write inclusively – we take care of it all. Our aim is to create a personalized and vibrant brand guide that grows with your brand and meets all your requirements.

Positioning.

The key to successful brand strategy is observing and understanding relevant market trends. A brand strategy that is effectively implemented can impact on every area of a business and is closely related to customer demands, feelings, and competitive conditions. Consistency helps build brand recognition which ultimately builds brand loyalty. When promoting your business, avoid talking about unrelated topics. You need to ensure your message is consistent, to provide a solid foundation for your brand.

The Power of Simplicity

It’s more than just a minimalist aesthetic; it’s a core principle that can enhance user experience and boost a design’s effectiveness. Here’s how:

Enhanced User Experience:
– Clarity and Focus: Simplicity removes distractions, allowing users to focus on what truly matters: the content and the core functionality.
– Intuitive Navigation: A clean, uncluttered design makes it easier for users to find what they need and navigate through the site or app effortlessly.
– Faster Loading Times: Simpler designs often translate to lighter code and fewer elements, resulting in faster loading times and improved performance.
– Reduced Cognitive Load: By presenting information in a clear and concise manner, simple designs reduce the mental effort required to understand and interact with the interface.
Improved Accessibility:
– Clear Typography and Visual Hierarchy: Simple designs prioritize readability with clear fonts and well-defined visual hierarchy, making content accessible to a wider audience, including those with visual impairments.
– Easy to Scan and Understand: Uncluttered layouts make it easier for users to quickly scan and understand the information presented, benefiting users with cognitive differences or those who are short on time.
Stronger Brand Identity:
– Memorability: Simple designs are often more memorable as they focus on essential elements and create a lasting impression.
– Versatility: A simple design can be easily adapted across different platforms and mediums while maintaining a consistent brand identity.
– Timeless Appeal: Simple designs tend to age well and remain relevant for longer periods, reducing the need for frequent redesigns.
Increased Conversions:
– Clear Call to Actions: By removing distractions, simple designs can highlight call-to-actions more effectively, guiding users towards desired actions.
– Improved Trust and Credibility: A clean and professional design can inspire trust and confidence in users, making them more likely to engage with the brand.

In conclusion, simplicity in digital design is a powerful tool that can lead to improved user experience, increased accessibility, stronger brand identity, and higher conversions.

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