POUCCI

Imagine a brand that captures the spirit of a Parisian poodle strutting down the Champs-Élysées or a dapper dachshund attending a black-tie gala. That’s the essence of Poucci, where we believe every dog deserves to feel like royalty.

ABOUT

Poucci branding is a playful mix of sophistication and whimsy, with a touch of canine charm. Think elegant typography, a color palette of rich jewel tones with pops of vibrant accents, and illustrations that depict dogs living their best lives in luxurious settings. We aimed to create a sense of exclusivity and fun, appealing to dog owners who appreciate quality and style, and love to spoil their furry companions.

VISIT LIVE SITE

The Poucci brand is all about playful sophistication. Think “Tom Ford meets canine couture.” We use a vibrant color palette with pops of unexpected hues like teal, coral, and gold, balanced with classic red and cream. Imagine whimsical illustrations of dogs sporting our accessories, set against bold geometric patterns. Our font is a mix of a refined serif for our logo, conveying timeless elegance, paired with a playful, rounded sans-serif for product descriptions and marketing copy. This blend reflects our commitment to both quality and fun.

We want Poucci customers to feel like they’re part of an exclusive club for dog lovers with discerning taste. The packaging is an experience in itself, with luxurious textures and delightful details like embossed logos and silk ribbons. We use witty taglines and clever copywriting that speaks to our audience’s sense of humor and appreciation for the finer things in life, for both themselves and their pampered pups.

Our brand exudes a sense of whimsy and playfulness, while still maintaining an air of sophistication and luxury. We want our customers to feel like they’re indulging in a treat for their furry friend, and that they’re part of a community of like-minded dog lovers. Our brand is a celebration of the unique bond between humans and their canine companions, and a reflection of the joy and love that dogs bring into our lives.

We want our brand to be more than just a collection of dog accessories; we want it to be a lifestyle brand that celebrates the joy and love of dogs.

LOGO ● STRATEGY ● BRANDING ● VISUAL ASSETS ● CONTENT PRODUCTION ● SOCIAL AVERAGE ● WEBSITE

THE WEBSITE

The Poucci website reflects playful sophistication. A clean, modern design with high-quality photography showcasing the exquisite accessories on adorable dog models. Easy navigation, detailed product descriptions, and a “Style Guide” section with tips on how to create the perfect look for your pup. We’ll also have a blog featuring heartwarming stories, fashion advice, and care tips for discerning dog owners. The overall tone is lighthearted and engaging, inviting customers to explore our world of canine couture and treat their furry friends to the finer things in life.

SOCIAL MEDIA VALUE

Tired of the same boring dog accessories? Poucci caters to the canine elite! They offer high-end, stylish accessories for the discerning dog. Imagine handcrafted leather collars adorned with Swarovski crystals, cashmere sweaters as soft as a cloud, and even bespoke bow ties with intricate embroidery. Elevated essentials with a touch of luxury, because your pampered pup deserves the very best.

From chic bandanas to personalized dog tags, we have everything you need to make your furry friend the talk of the town. Our accessories are not only stylish but also functional, ensuring that your dog looks good and feels comfortable all day long.

GET IN TOUCH

Our role: Website + Package design + product design + social media + videos + graphic design + logo.Our role: Website + Package design + product design + social media + videos + graphic design + logo.

Elevated essentials because your pampered pup deserves the very best.