Projects.
Let’s make your brand more exciting.
In us you will find strategic consultants, creative innovators, solution-oriented creators – and equal partners.
We give your brand the presence it deserves. Its identity and its character tell a story, but the next chapter will be the most exhilarating, and only emotion and listening closely to your clients, will allow you to take that step.
Today’s successful brands, products, and organizations have three things in common: sound strategies, meaningful stories, and integrated experiences that let audiences recognize themselves. We arrive at every one of our projects with an open mind and a wide view, combining strategic insights with creative ambition to help clients conceive, design, and share brand experiences that stand apart — and establish relationships that stand the test of time.
How is your brand performing?
If you don’t know, you’re not alone. It can be difficult to see your own brand objectively.
Deliverables. What will you get in your brand audit?
A brand audit, or brand evaluation, is a thorough examination of your brand’s current position in the marketplace and a review of its effectiveness. It helps you determine the strength and weaknesses of your brand, inconsistencies, and opportunities for improvement and new developments.
What’s working, and what can work better?
A brand audit will help you make smarter decisions about your brand through a precise evaluation program designed to understand the needs, beliefs, and expectations of your audience and prospective customers. It will help give you insights into your brand’s impact and performance in the marketplace and why it’s not delivering.
Deliverables. What will you get in your brand audit?
- Improve and refocus brand management efforts and congruency.
- Enhance internal staff brand awareness.
- Sharpen marketing communications both on and offline.
- Provide insight into your brand architecture, business structure and brand portfolio.
- Evaluate and refocus your brand positioning.
- Ensure your brand collateral is congruent and delivers return on investment.
- Provide direction for your brand into the future.
- Secure and grow the value of your brand/business through consistent implementation of recommendations derived from brand audit findings.
What we investigate during a brand audit.
A brand audit will help you make smarter decisions about your brand through a precise evaluation program designed to understand the needs, beliefs, and expectations of your audience and prospective customers. It will help give you insights into your brand’s impact and performance in the marketplace and why it’s not delivering.
Knowing your core target and your market are the cornerstone of a successful brand strategy . The benchmark , quantitative and/or qualitative market studies and active monitoring are all tools that will allow you to identify weak signals in your sector in order to anticipate future consumer expectations. It is on the basis of this knowledge, which not everyone will necessarily have, that you will build an effective 360° campaign , able to respond to changes in the market. Because it is not only a question of adapting, of reacting with a delay in the development of a sector, but rather of anticipating the needs in order to evolve accordingly.
Brand support therefore begins with the analysis of the ecosystem in which your company operates. That is to say its market, its competitors and the behavior of its targets , but also its internal functioning. Thus , the audit phase aims to identify the untapped opportunities and potential of your brand . Whether it’s a corporate behavior that will set the tone for your editorial strategy , or an insight that will reveal a whole new part of communication to develop, we are here to unearth the nuggets hidden under the surface. EMOTION is at the origin of the great stories but also of great success. We advise you from A to Z to create and maintain a trusting, privileged, and lasting relationship with consumers. THE FIRST STEP IS A BRAND AUDIT (ALSO CALLED BRAND EVALUATION). WHEN INITIATING A BRAND AUDIT ITS IMPORTANT TO DEFINE YOUR BRAND OBJECTIVES. A BRAND AUDIT IS TYPICALLY A BESPOKE SERVICE BECAUSE THERE ARE SO MANY DIFFERENT COMPONENTS TO AN ACTUAL AUDIT, ALL OF WHICH MAY NOT BE RELEVANT OR REQUIRED TO CONDUCT AN APPROPRIATE EVALUATION OF YOUR BRAND PERFORMANCE. DEPENDING ON THE LEVEL AND DEPTH OF THE WORK REQUIRED, YOU CAN EITHER CONDUCT YOUR BRAND YOURSELF OR ENGAGE A SPECIALIST BRANDING AGENCY WITH THE EXPERTISE TO CONDUCT THE BRAND AUDIT HEALTH CHECK ON YOUR BEHALF. THE DEPTH AND EXTENT OF A BRAND AUDIT IS LARGELY DETERMINED BY THE SIZE OF THE BRAND, ORGANISATION, MARKET, TIMESCALES AND BUDGET TOGETHER WITH THE SIZE AND POWER OF YOUR BRAND RELATIVE TO THE BUSINESS AND MARKET IN WHICH YOU OPERATE. The advent of digital MARKETING means an explosion in the number of contact points, but we must not fall into the trap of media schizophrenia. We design your digital strategy keeping your identity and objectives in mind.
Asset review.
- Website.
- Marketing collateral.
- Communications.
- Social media.
- Video review.
- Brick and mortar visit if applicable.
Strategy review.
- Purpose, vision, and mission statements.
- Business plans.
- Brand positioning.
- Marketing plan.
- Brand plans.
Market research.
- Positioning.
- Brand assets.
- Brand extensions.
- Products.
- Equity measures.
External research.
- Competitor analysis.
- Industry reports.
- Customer interviews and comments.
- Stakeholders.
Devotion to modern design with fierce attention to detail.