MAP THE JOURNEY BEFORE YOU TAKE THE TRIP.

The key to successful brand strategy is observing and understanding relevant market trends. A brand strategy that is effectively implemented can impact on every area of a business and is closely related to customer demands, feelings, and competitive conditions. Consistency helps build brand recognition which ultimately builds brand loyalty. When promoting your business, avoid talking about unrelated topics. You need to ensure your message is consistent, to provide a solid foundation for your brand.

Analysis and positioning: these are the elements from which to start your story and define an effective communication strategy.

We begin with  an analysis of your sector, your positioning in the market, and your current digital presence, we plan a personalized communication strategy by identifying the initiatives and tools best suited to who you are and what you want to achieve.

What’s your next

STEP?

Get positioned for success. You are investing your hard-earned finances, and our team is committed to finding new ways to connect with your customer, and bring them back to your business, time and again.

Know What Your Audience Wants. We don’t play guessing games — we research what your ideal customer wants, and what inspires a “buy.”

Marketing Strategy, Done Right. A clearly defined online positioning strategy is the secret behind a bumper crop of conversions. Our scientific approach to marketing is based upon user response. We like to give them what they want.

Loyal Customers For Long Term Success. It’s nice when a new customer shows up once, but we believe in retention. Our goal is to help you with online marketing strategies that keep ‘em coming back for more.

Brand Loyalty. It takes a comprehensive online strategy for true brand loyalty. Correct positioning and flawless execution drive engagement – and the ability to engage a larger percentage of your market segment.

We are all about strategy – and have been since day one. When you work with us, there are no tricks nor pretense – we give you the real thing: online marketing strategies that work. Our process is fact-based, and we brings an exceptional level of expertise to the table to help and guide you through the planning phase.

MEANING & EMOTION

It takes meaning and emotion to craft a true connection. We engineer experiences that make long-lasting connections by fusing design sense with a sense of purpose.

Steps to creating a successful brand strategy.

Create a better marketing strategy to connect with people.

Let’s work together.
Brand strategy describes how your company will establish rapport with the market. In order for customers to choose your company, your brand strategy must be distinctive. A brand strategy that is effectively implemented can impact on every area of a business and is closely related to customer demands, feelings, and competitive conditions.

Whether you want to conquer a new market, follow trends, or refresh your image, adaptation and anticipation are key to success. Our audit and market research services allow you to identify opportunities and gaps that hide new potential for your business. Brand strategy planning is a decisive step in the orientation and positioning of your communication choices. These foundations are based on your history and the context of your project, your values ​​and your commitments, your missions and your objectives as well as your promise. By expressing your culture and your identity in this way, you offer all your employees and service providers a usable sample of your DNA. You thus ensure the consistency of your positioning and the long-term viability of your brand.

Your customers know you, but can you say the same? Getting to know your customers makes it possible to move from blind communication to enlightened communication. It will be a question of analyzing the relationship of consumers to your brand but also to its competitors. Whether you want to test the impact of an editorial charter, the relevance of a digital activation, or the emotions conveyed by your brand platform, research and analysis is the foundation of your communication strategy.

Knowing your market is the cornerstone of a successful brand strategy. The benchmark , quantitative and/or qualitative market studies and active monitoring are all tools that will allow you to identify weaknesses in your sector in order to anticipate future consumer expectations. It is on the basis of this knowledge that you will be able to respond to changes in the market.

Brand support therefore begins with the analysis of the ecosystem in which your company operates. That is to say its market, its competitors and the behavior of its customers, but also its internal functioning. Thus, the audit phase aims to identify the untapped opportunities and potential of your brand. Whether it’s a corporate behavior that will set the tone for your editorial strategy , or an insight that will reveal a whole new part of communication to develop, we are here to unearth the gems hidden under the surface.

A brand creation is not just a logo, nor is it just a name. It is a complex system that combines naming, graphic identity, and editorial charter, all based on market research and analysis.

Your brand strategy will be inspired by real facts: who are your targets? What are they waiting for? What are your competitors doing and how is your market changing? There are several questions that we ask ourselves before starting the creative phase. It is only then that we start the graphic and editorial identity, via a logo, a name and a baseline. These assets are only the visible tip of the iceberg, under the surface lie the brand platform, the communication strategy, the values ​​etc. A complex and exhaustive cosmogony that brings your brand to life.

Your content strategy is the cornerstone around which all communication revolves. It is therefore a pivotal stage that can help you acquire new leads, retain your community, generate trust, or establish your legitimacy. Communicating through an intelligent content strategy is a tremendously powerful tool. To avoid bad buzz and be heard rather than listened to, you need to handle your content abley.

LDJ Brands is committed to enhancing your uniqueness by bringing added value to your stories through rigorous rhetoric and narration in your communication.

In our strategic planning studio , we draw our inspiration everywhere, from the abundance of art and culture, from literature and video games. Every day we read, we study, we learn to have the fairest, most balanced portrait of the world. We listen to the present and make its echo resonate in the future, we investigate, explore to anticipate changes in society and deliver our finest analyzes to you. We draw the profile of consumers, we decipher their behavior and outline new growth opportunities.

The agency is positioned as an observatory, a control tower at your side to guide you in your brand creation , in your market research , your target analysis . Thanks to our constant and meticulous monitoring, we will guide you in the development of your brand platform and your brand book right down to your content strategy .

To best meet your needs, we combine our fiery imagination and our sharp critical sense to enrich your thoughts and merge your brand, your products with the needs of your customers.
The objective of strategic planning is to observe and understand the context in which your request is positioned in order to respond to it with a relevant strategic vision resulting in ultra-personalized and often surprising communication recommendations.

Digital transformation is the major challenge for companies wishing to adopt coherent and complete 360° communication . Digital transformation refers to all the tools allowing your brand platform to be embodied on digital media. It generally includes the website , the social media strategy and the content strategy of the brands. In addition to ensuring a real online presence for your brand, digital transformation is a vast field of expression in terms of creativity and speaking out.

Our mission as a creative agency is to identify the media supports that will support you in your digital transformation in the most relevant way possible. Depending on the brands, we will not make the same use of a video , an infographic or a showcase or e-commerce site, for example. Your brand must of course adapt to a new sector of which it has not yet mastered the codes, but that does not mean that you have to be content with copying and pasting what is already done! In terms of brand-content , it is by matching brand identity and digital transformation that we create value.

The digital strategy aligns your brand platform with your brand-content strategy and your social media strategy . In short, it allows you to bring consistency and guarantee a homogeneous discourse between your online and offline communication media. Digital can often be mistakenly perceived as a cold medium devoid of human contact. However, with the right tools and the creativity to exploit them, digital can be a powerful vector of emotion that will find its place in your communication strategy.

Indeed every detail, every content , if not left to chance, can be a gateway to your world. A universe which, provided it is well thought out and in tune with digital codes, can perfectly bridge the gap between new technologies and your brand values. Because even if digital implies technology, the latter can be used wisely to create proximity, human connection, at the heart of your 360° campaign . Digital activations , for example, are a fine illustration of a hybrid format that places this technology at the service of emotion and interaction: two essential components of the “wow effect” so sought after by brands today.

A brand audit is a thorough examination of a brand’s current position in the marketplace and a review of its effectiveness. It helps you determine the strength and weaknesses of your brand, inconsistencies, and opportunities for improvement and new developments.

Strong brands make more money. The stronger your brand, the more powerful your business. A powerful brand can inspire, captivate, and engage your audience, consequently, dramatically increase your bottom line. However, even strong brands need an audit or review to keep them on track.

A robust, consistent brand means you will spend less money on attracting new customers. Your current customers keep coming back to you, and you can charge a premium price. A powerful brand also encourages referrals, both online in the social engagement arena and offline in physical form and are consequently a critical part of the brand and its profitability. Equally, a weak, disconnected, out-of-touch brand will gradually see its market shrink, falling sales and ultimately put you out of business.

A comprehensive brand audit can reveal new growth opportunities for your brand, and new ways to make your brand resonate with both existing and a new generation of target customers who will represent your brand’s long-term future.

When initiating a brand audit, it’s important to define your brand audit objectives. A brand audit is typically a bespoke service because there are so many different components to an actual audit, all of which may not be relevant or required to conduct an appropriate evaluation of your brand performance. Depending on the level and depth of the work required, you can either conduct your brand yourself or engage a specialist branding agency with the expertise to conduct the brand audit health check on your behalf. The depth and extent of a brand audit is largely determined by the size of the brand, organisation, market, timescales, and budget together with the size and power of your brand relative to the business and market in which you operate.

You may think you know your market, but getting the facts about how they view your business can be a surprise. Are you unintentionally driving away those you want to engage? Online positioning and strategy involves researching user response. We don’t wing it – we have facts to back up everything we do for you. Why? Because it works.

Every company should have a unique and compelling brand presentation.

We take a three-step approach in brand development.

  1. Understand the background of your business, your mission, and what you envision for the future, and developing a clear brand identity that sets it apart from other similar enterprises.
  2. The next step is to identify a marketable audience, and learning the triggers that inspire them to buy.
  3. Step three involves the development of a marketing strategy to connect with the targeted audience and speak to them where they live.

Successful branding requires a full understanding of your business, and how you are different from the rest. We take all the time needed to develop a brand identity that inspires a response – from the right customers.

Every company should have a unique and compelling brand presentation.

We take a three-step approach in brand development.

  1. Understand the background of your business, your mission, and what you envision for the future, and developing a clear brand identity that sets it apart from other similar enterprises.
  2. The next step is to identify a marketable audience, and learning the triggers that inspire them to buy.
  3. Step three involves the development of a marketing strategy to connect with the targeted audience and speak to them where they live.

Successful branding requires a full understanding of your business, and how you are different from the rest. We take all the time needed to develop a brand identity that inspires a response – from the right customers.

LOGO, STYLE GUIDE,
CHARACTER, VISUALS.

E-COMMERCE, CORPORATE,
PERSONAL, CREATIVE.

E-COMMERCE, CORPORATE,
PERSONAL, CREATIVE.

E-COMMERCE, CORPORATE,
PERSONAL, CREATIVE.

E-COMMERCE, CORPORATE,
PERSONAL, CREATIVE.

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LDJ BRANDS
LDJ BRANDS